User Experience

Digital Marketing Marbella

 User experience may not be the first thing that comes to mind when you think of SEO. But together, they are a winning combination. Using user experience SEO techniques you can shoot two birds with one stone.

Many bloggers and website owners especially in Marbella mistakenly believe that SEO is limited to making your site more relevant with title tags, meta tags, and alt tags. If you think the same, then you’re wrong. An optimised website follows a set of on-page practices to make it more search-engine friendly. While tags do help Google to understand your site’s content, the search engine uses more than 200 ranking factors evaluate SERP ranking.

 Google launches new updates and refreshes regularly to improve their search result quality and give users what they want. Killing all web spam is impossible because there’s always a way to manipulate the algorithm. Google uses user behaviour data to improve its search results. Dwell time and pogosticking are used to rank websites on SERP. It’s clear that Google looks at user behaviour and uses it as a key factor in evaluating the site’s online worth.

When you first start an SEO campaign, the first thing you must analyse is your website’s user experience.  On site is the thing most businesses are lacking in Marbella and it’s best to gain more organic traffic by implementing on-page and off-page changes that facilitate a more positive experience for your users. After all, simply adding tags and keywords will be meaningless if users aren’t able to understand or interact with your website’s interface. It’s all about creating an online atmosphere that piques your visitors’ interests and converts them into paying customers. Websites need to be responsive, intuitive and inviting to draw in users.

Viwa-media  - Digtial Marketing Agency Marbella

Digital Marketing Marbella, Estepona.

Digital Marketing Marbella, Estepona.

Viwa-media SL